"How could you do three steps with two shoes on the way of fair-trade ? This question has been answered by two young Belgian launching their shoes brand named Jojo. So no, this is not a Belgian funny story. These shoes made of natural cotton produced in Brazil are at the heart of a fair process put in place by those Bruxellois. “Choose, Act, Check” their philosophy, puts the consumer in the center of the three stages of the preparation of shoes. You choose the model, you choose the operation you want to support (reforestation, establishment of water point) and then your follow the manufacturing process. In short, you definitely enhance the working conditions of workers, you do something for the planet and you walk with style. That removing you a thorn from the feet."
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